Exploring the Relationship between Media Literacy and Political Engagement

Author

SyedaAmmarahBano, Sofia Mubbsher, and LubnaZaheer

Year

2024

Publisher

Annals of Human and Social Sciences

DOI/Link

View Source

Abstract

This study aims to investigate the relationship between media literacy and political
engagement, addressing assumptions and concerns regarding their association. While
scholars and educators anticipate a positive correlation between media education and
prosocial objectives like political and civic engagement, empirical evidence supporting this
link remains limited. Cross-sectional design employs survey method to collect data from
sample of 357 university students. Multistage sampling techniques are utilized to ensure
representativeness. Valid and reliable survey instruments assess participants' levels of
media literacy and their engagement with political activities. The findings reveal significant
relationships between news media literacy and key measures of political engagement:
political activities, current events knowledge and internal political efficacy. Additionally,
certain dimensions of news media literacy are associated with lower levels of political trust
among participants. The study recommends integrating comprehensive media literacy
programs in university curricula to enhance political engagement. Further research should
explore these dynamics across different populations.

Keywords

Media Literacy, Civic Engagement

Media and Information Literacy Repository – South Asia

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