Item

“A Warning is Not Enough. Teach Me How to Spot Deepfakes.”: Testing Media Literacy Interventions for Combating Deepfakes

Type
Journal Article
Author
Guanxiong Huang & Bo Hu
Year
2025
Publisher
Sage Journals
DOI/Link
https://doi.org/10.1177/10755470251382889
Abstract
The rise of generative artificial intelligence (AI) has supercharged the proliferation of multimodal disinformation or so-called “deepfakes.” Through a two-wave online experiment among U.S. residents, we tested media literacy interventions that varied by message content (warning, technique tips, combined) and media format (text, infographic, video) on their effectiveness in combating deepfakes. Findings showed technique tips on how to identify deepfakes improved deepfake detection, perceived AI literacy, and self-efficacy, while the video format was most effective in elevating perceived AI literacy. One week later, the detection accuracies remained consistently high across the board, but perceived AI literacy and self-efficacy decreased in some conditions.
Language
English
Keywords
AI Literacy, Misinformation and Disinformation
Tags
AI and society, Ethical communication
PGDMIL Course
C02 – Media, Technology and Content
PGDMIL Block
C02-B2: Hybrid Media Cultures
Has Part
C02-U07: Visual Manipulation and Deep Visual Editing
Corpus Status
Pending Review

Similar Articles