Author

Travis L. Dixon

Year

2002

Publisher

T&F

DOI/Link

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Abstract

The effects of media stereotyping on both individuals and society has been a topic pursued by
media scholars for decades. However, this area of inquiry often struggled to address widespread
skepticism and a “step-child-like” attitude from both the media industry and its observers. Those
skeptical of the area resisted viewing media as forming a significant part of the landscape influen
cing our personal, social, and political interactions. To address these critics, media stereotype
scholars conducted numerous content analyses to provide strong evidence that the media regularly
stereotype women and people of color. However, fewer studies addressed the effects of these images
or advanced theory designed to explain the impact of such portrayals on audience members.

Keywords

Media Education