Item

A geo-cultural approach to African media literacy: Introducing the geo-cultural media literacy spectrum

Author
Brian Semujju
Year
2025
Publisher
Taylor and Francis
DOI/Link
https://www.tandfonline.com/doi/full/10.1080/10714421.2025.2465056
Abstract
This paper argues that the coloniality of global knowledge has centralized the Global North to the media literacy debate, leaving some non-western countries to abandon their own experience while mimicking western theory and practice. This paper highlights three major historical events that exemplify the westernization of media literacy and calls for geo-culturalism in its conceptualization to accommodate locations like East Africa whose digital media practice is rooted in their colonial past. Using field data from three East African countries, the paper argues that the geo-cultural approach can help decolonize the debate by accounting for the media literacy variations brought in by varying social-political experiences.
Keywords
Media Literacy, Digital Literacy
Tags
Participatory culture
PGDMIL Course
C06 – Media, Information and Empowerment
PGDMIL Block
C06-B4: Implementation of MIL Strategies
Has Part
C06-U17: Institutional Strategies for MIL Implementation
Corpus Status
Accepted – In Corpus

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