Item
Beyond stereotype analysis in critical media literacy: case study of reading and writing gender in pop music videos
- Author
-
Deirdre M. Kelly & Dawn H. Currie
- Year
- 2020
- Publisher
-
Gender and Education, T&F
- Abstract
-
In this article we explore the utility but also limitations of gender
stereotyping lessons, a common undertaking by teachers
introducing media analysis to youth. We document our
collaboration with a Canadian high school teacher as she
translated her understanding of critical media literacy into
practice in a unit addressing questions about the gendered
nature of pop music videos. Informed by feminist cultural studies,
we explore challenges that arose when teaching about gender
stereotyping. Factors that circumscribed deeper inquiry included
(a) discussing whether media texts were unrealistic rather than
focusing on meaning-making practices; (b) inattention to hidden
yet active media texts that worked to sustain dominant
meanings; (c) lack of access to counter-frames; (d) inattention to
intersectionality so that gender was conflated with sex and
sexuality, allowing heteronormativity to go unrecognized; and (e)
the ambiguities of how sexual power operates in commercial pop
culture, making it difficult for students to discern feminist parody - Keywords
- Critical Media Literacy
- Tags
- Stereotypes and identity
- PGDMIL Course
- C03 – Audiences and Representation
- PGDMIL Block
- C03-B4: Inclusive Media Practices
- Has Part
- C03-U14: Stereotypes in Media Content
- Corpus Status
- Pending Review