Item
Using Media Literacy to Counter Stereotypical Images of Blacks and Latinos at a Predominantly White University
- Author
-
Joseph Erba, Yvonnes Chen & Ms Hannah Kang
- Year
- 2019
- Publisher
-
Howard Journal of Communications, T&F
- Abstract
-
Media literacy, the critical analysis and deconstruction of media
messages, has the potential to promote favorable attitudes
toward members of racial minority groups. This study reports
on the development and implementation of two types of media
literacy interventions (i.e., critical and stereotype) aimed at
enhancing college students’ attitudes toward Blacks and Latinos.
Students from 5 sections of the same course took part in a
quasi-experiment and were randomly assigned to 1 of the 2
interventions or to a control group. Students’ attitudes were
measured at 3 different times during the study: 6 weeks before
the intervention, immediately following the intervention, and
6 weeks after the intervention. Both interventions enhanced
students’ attitudes toward Blacks and Latinos but the stereotype
intervention was more effective than the critical one, both for
short- and long-term effects, as the latter disappeared in the critical condition. Attitudes of students in the control group remained
the same throughout the study. Implications address how to use
media literacy to enhance conversation about race relations. - Keywords
- Media Literacy
- Tags
- Media representation
- PGDMIL Course
- C03 – Audiences and Representation
- PGDMIL Block
- C03-B4: Inclusive Media Practices
- Has Part
- C03-U13: Representation of Minorities and Marginalised Communities
- Corpus Status
- Pending Review