Item
MEDIA-BASED STRATEGIES TO REDUCE RACIAL STEREOTYPES ACTIVATED BY NEWS STORIES
- Author
- Srividya Ramasubrarnanian
- Year
- 2007
- Publisher
- JOURNALJSM & MASS COMMUNICATION OUARTER
- Abstract
-
This study focuses on the role of media infacilitating and inhibiting the
accessibility of stereotypes primed by race-related news stories.
SpeciJcally, it examines experimentally the effects of two strategies for
reducing stereotype accessibility: an audience-centered approach that
explicitly instructs audiences to be critical media consumers, a goal of
media literacy training; and a message-centered approach using stereotype-disconfirming, cou n ter-s tereotypical news stories. Participants
viewed either a literacy or control video before reading stereotypical or
counter-stereotypical news stories about African Americans or Asian
Indians. Implicit stereotypes were measured using response latencies to
hostile and benevolent stereotypical words in a lexical decision task.
Results suggest that a combination of audience-centered and messagecentered approaches may reduce racial stereotypes activated by news stories. - Keywords
- Media Literacy
- Tags
- Stereotypes and identity
- PGDMIL Course
- C03 – Audiences and Representation
- PGDMIL Block
- C03-B4: Inclusive Media Practices
- Has Part
- C03-U13: Representation of Minorities and Marginalised Communities
- Corpus Status
- Pending Review