Drawing on Media Studies, Gender Studies, and Media Literacy Education to Develop an Interdisciplinary Approach to Media and Gender Classes

Author

Elizaveta Friesem

Year

2016

Publisher

Journal of Communication Inquiry, SAGE

DOI/Link

https://journals.sagepub.com/doi/pdf/10.1177/0196859916656837?casa_token=HO8nQE7IYm8AAAAA:HVOpFm2XGlWW9qB4N93S2-r_x-AFs5nxTwKV_jsGa3kb9mtPGvPn2P3reWEoqe6fowDEQ5BIXc-Zvg

Abstract

Media scholars see audiences as agentic, and people’s relationships with media texts
and tools as complex and not easily predictable. At the same time, we are reminded
that media representations of gender are ideological, and that media environment
does contribute to the development of our gender identities. The article argues that
it is crucial to help people understand this complexity through education and discusses the need to create an interdisciplinary approach to media and gender classes.
This approach would combine a theoretical framework based on media studies and
gender studies with best practices developed within media literacy education. The
article offers analysis of educational materials created by three nonprofit organizations, in order to elucidate the main challenges that the interdisciplinary approach
toward media and gender classes should address.

Keywords

Media Literacy, Gender and Media

Media and Information Literacy Repository – South Asia

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