Item

Context-specific factors that may impact the effects of political microtargeting

Type
Journal Article
Author
Jacob Leon Kröger, Emilia Errenst, Niklas Nau & Sanna Ojanperä
Year
2024
Publisher
Deutsche Gesellschaft für Internationale Zusammenarbeit
DOI/Link
https://dx.doi.org/10.2139/ssrn.4856194
Abstract
Efforts to investigate the role of political microtargeting (PMT) and any plans for
regulation should consider certain context- and country-specific factors that may
influence the impacts of PMT. In an attempt to understand which drivers
influence the information environment around elections, we outlined five factors
that are particularly relevant for low- and middle-income countries (LMICs):
1. General education, digital skills, and critical media literacy
2. Societal cleavages, inequalities, and polarization
3. Connectivity and access to information
4. Legal and regulatory frameworks
5. Strength and resilience of democratic institutions
Language
English
Keywords
Data Literacy, Critical Media Literacy
Tags
Critical thinking, Political communication
PGDMIL Course
C02 – Media, Technology and Content
PGDMIL Block
C02-B3: Advertising and MIL
Has Part
C02-U11: Targeted Advertising and the Political Agenda
Corpus Status
Pending Review

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