Item
SHAPING DEMOCRACY IN THE DIGITAL AGE: THE ROLE OF MEDIA IN INFLUENCING VOTER BEHAVIOR AND POLITICAL COMMUNICATION
- Type
- Journal Article
- Author
- Arditya Prayogi, Riki Nasrullah, Dimas Prasetya, Ryan Marina & Singgih Setiawan
- Year
- 2024
- Publisher
- JURNAL MEDIA DAN KOMUNIKASI
- DOI/Link
- View Source
- Abstract
- This study examines the critical role of media in shaping political communication and voter behavior amid digital information disruption, with the objective of understanding its impact on democratic processes and proposing strategies for effective political communication. Utilizing a qualitative approach, the research employs a literature review method, systematically analyzing data extracted from credible sources, including peer-reviewed scholarly articles and public media, through content analysis to generate novel insights. The findings reveal that conventional and digital media significantly influence voter preferences through agenda setting and framing, directing public attention to specific issues and shaping perceptions of political candidates. Socialmedia platforms, while enhancing political participation, particularly among younger demographics, exacerbate polarization and disinformation due to algorithmic biases that reinforce echo chambers and the activities of political buzzers disseminating tailored narratives. The study underscores the urgent need for enhanced media literacy to equip the public with critical skills to navigate information, alongside responsible media practices and ethical political campaigns. It concludes that robust collaboration among media, politicians, academics, and civil society is vital to uphold journalistic integrity, implement transparent regulations, and strengthen digital literacy, fostering a healthy democratic ecosystem. By addressing these challenges, political communication can empower informed voter decisions, ensuring the resilience of democracy in the digital era.
- Language
- English
- Keywords
- Media Literacy, Digital Literacy
- Tags
- Critical thinking, Political communication, Propaganda and persuasion
- PGDMIL Course
- C02 – Media, Technology and Content
- PGDMIL Block
- C02-B4: Influencer Culture and Persuasive Media
- Has Part
- C02-U13: Political Advertising and Elections
- Corpus Status
- Pending Review
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