Item

Protecting Young Minds: The Ethics of Advertising to Children

Type
Journal Article
Author
Anand Dhakad
Year
2024
Publisher
Social Science Research Network
DOI/Link
https://dx.doi.org/10.2139/ssrn.5315989
Abstract
The rise of digital media and the increasing consumption of television have transformed advertising strategies, particularly in relation to children. This paper examines the ethical challenges associated with targeted advertising aimed at children, highlighting the psychological vulnerabilities of young consumers and the role of advertisers in influencing their behaviors and purchasing decisions. By analyzing the provisions of the Consumer Protection Act, 2019, and existing regulations, this paper identifies significant gaps in the current legal framework that fail to adequately protect children from manipulative and misleading marketing practices. The study also emphasizes the need for greater media literacy programs, parental intervention, and stricter regulations to safeguard children’s well-being. Through a comprehensive review of relevant case laws and regulatory guidelines, this paper concludes that while progress has been made, substantial efforts are still required to create a more ethical and transparent advertising environment for children.
Language
English
Keywords
Media Literacy, Advertising Literacy
Tags
Critical thinking, Ethical communication
PGDMIL Course
C02 – Media, Technology and Content
PGDMIL Block
C02-B4: Influencer Culture and Persuasive Media
Has Part
C02-U16: Children and Advertising Ethics
Corpus Status
Pending Review

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