Item

Effectiveness of a News Media Literacy Advertisement in Partisan Versus Nonpartisan Online Media Contexts

Type
Journal Article
Author
Melissa Tully and Emily K. Vraga
Year
2017
Publisher
Taylor & Francis
DOI/Link
http://doi.org/10.1080/08838151.2016.1273923
Abstract
Moving media literacy messages out of the classroom and onto the Internet, where much news consumption happens, offers an opportunity to extend media literacy education to a wider public. However, in doing so it becomes important to consider how the context in which such messages are seen conditions their impact on media literacy attitudes and knowledge. The results of an experimental test suggest that a media literacy public service announcement was more effective in reinforcing media literacy beliefs when paired with a partisan, rather than a neutral, political program. The effects of presenting media literacy messages outside of the classroom are discussed.
Language
English
Keywords
Media Literacy, Advertising Literacy
Tags
Critical thinking, Media consumption
PGDMIL Course
C02 – Media, Technology and Content
PGDMIL Block
C02-B3: Advertising and MIL
Has Part
C02-U12: Public Service Announcements
Corpus Status
Pending Review

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