Item

Effectiveness of a Non-Classroom News Media Literacy Intervention Among Different Undergraduate Populations

Type
Journal Article
Author
Emily K. Vraga & Melissa Tully
Year
2016
Publisher
Sage Journals
DOI/Link
https://doi.org/10.1177/1077695815623399
Abstract
In this study, we test the effectiveness of a short news media literacy message with audiences who differ in their media literacy education. We manipulate whether individuals are exposed to a news media literacy public service announcement (PSA) immediately before viewing a political program among two groups: students enrolled in media education courses versus students in a non-media course. Findings suggest that the ability of media literacy messages to influence students’ processing of the subsequent political program is conditioned by their preexisting media literacy education. This study provides insights for considering how classroom and non-classroom media literacy interventions can work together to improve media literacy.
Language
English
Keywords
Media Literacy, Critical Media Literacy
Tags
Critical thinking, Classroom practice
PGDMIL Course
C02 – Media, Technology and Content
PGDMIL Block
C02-B3: Advertising and MIL
Has Part
C02-U12: Public Service Announcements
Corpus Status
Pending Review

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