Item
Media Literacy Messages and Hostile Media Perceptions: Processing of Nonpartisan Versus Partisan Political Information
- Type
- Journal Article
- Author
- Emily K. Vraga & Melissa Tully
- Year
- 2015
- Publisher
- Taylor & Francis
- Abstract
-
Partisans are poor judges of news content, rating neutral content as biased against their views (the hostile media perception) and forgiving biased content when it favors their side. This study tests whether a short news media literacy public service announcement (PSA) appearing before political programming can influence credibility and hostility ratings of the program and program host. Our findings suggest that a media literacy PSA can be effective, but its impact depends on the position of the news program and on the political ideology of the viewers. In this case, the media literacy PSA only influenced conservatives’ evaluations of the political program, improving perceptions of a neutral or congruent (conservative) host while further depressing ratings of an incongruent (liberal) host. Liberals’ evaluations of the program were unaffected by the PSA. Implications for media literacy messaging and information processing are discussed.
- Language
- English
- Keywords
- Media Literacy, Media Education
- Tags
- Critical thinking, Narrative and storytelling
- PGDMIL Course
- C02 – Media, Technology and Content
- PGDMIL Block
- C02-B3: Advertising and MIL
- Has Part
- C02-U12: Public Service Announcements
- Corpus Status
- Pending Review
Similar Articles
- Development and Validation of a Smoking Media Literacy Scale for Adolescents
- The Promises, Challenges and Futures of Media Literacy
- Developing and validating a media literacy self-evaluation scale (MLSS) for elementary school students.
- The Past, Present, and Future of Media Literacy Education
- Measuring Media Literacy for Media Education: Development of a Questionnaire for Teachers' Competencies