The Impact of Public Service Announcement (PSA) on Cyber Wellness and Digital Citizenship Among Students of Faculty of Education, Language and Communication, University Malaysia Sarawak, Malaysia.

Type

Journal Article

Author

Vimala Govindaraju & Maisurah binti Yazid

Year

2026

Publisher

INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)

DOI/Link

https://doi.org/10.47772/IJRISS.2026.10100501

Abstract

This study looks at how Public Service Announcements (PSAs) affect students at University Malaysia Sarawak's Faculty of Education, Language and Communication (FELC) in terms of cyber wellness and digital citizenship (UNIMAS). An online questionnaire was used to gather data from 82 undergraduate students as part of a quantitative study design that used a descriptive survey approach. Students' exposure to PSAs, attitudes, social
norms, and digital activity were all examined using descriptive statistics and multiple regression analysis. The results indicate that students exhibit good digital citizenship behaviors and a high degree of awareness of cyber wellbeing. Students' digital conduct was found to be strongly influenced by attitudes about social norms and cyber health. However, exposure to PSAs by itself did not significantly alter behavior, suggesting that PSAs have an indirect impact on behavior through social influence and internal views. The most popular platform for coming across PSAs was found to be TikTok. This study offers information for creating more successful initiatives to promote cyber wellness among college students.

Language

English

Keywords

Digital Literacy, Digital Citizenship

Media and Information Literacy Repository – South Asia

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